Acura Sales Continues to Climb
Boosted by record sales of Acura light trucks and the TSX sports sedan, Acura posted June sales of 16,766 units, up 6.9 percent versus last year based on the daily selling rate. Year-to-date Acura sales reached 91,540 units.
Breaking the previous June record of 5,797 set in 2005, strong sales of Acura’s luxury SUVs combined to set a June record of 6,503 for total light trucks. The MDX luxury SUV continued to post sales gains, with June sales of 4,639 units, up 26.2 percent versus last year.
Aside from the RDX turbocharged crossover recording sales of 1,864 for the month, year-to-date MDX sales reached 27,027, up 9.9 percent.
The TSX sports sedan also set a June sales record, up 4.0 percent compared to 2006. TSX sales of 3,414 units surpassed the previous record of 3,162 vehicles set last June. Year-to-date TSX sales reached 17,421.
The TL performance luxury sedan posted strong June sales of 6,221 units, up 8.1 percent for the month. Year-to-date TL sales hit 31,035, making it the top-selling Acura model.
According to Dick Colliver, executive vice president of Acura, June marks the eleventh consecutive month of record Acura light-truck sales. “Our two new SUVs, combined with strong sales from a broad sedan lineup, put Acura in a strong sales position for the second half of 2007,” he said.
Meanwhile, Acura’s parent company, the American Honda Motor Co., Inc., posted record June sales of 140,935 Honda (including Acura) vehicles, up 7.3 percent on a daily-selling-rate basis. American Honda year-to-date sales totaled 766,929, up 2.1 percent.
Honda Division posted record June sales of 124,169, up 7.4 percent compared to last year. The CR-V sold 19,715, up 53.2 percent, achieving its sixth consecutive month of record sales. The Civic posted record sales of 36,512, up 33.6 percent over last June. Civic Hybrid sales increased by 20.1 percent to 3,246, also setting a new record for the month. The Fit, up 44.3 percent to 5,613, broke its all-time sales record from May, 2007 of 5,361.
“The Civic and CR-V gained an incredible amount of momentum in the first half of 2007,” said Colliver. “We expect the small car and crossover SUV segments to remain strong for the second half of the year, putting Honda on pace for a twelfth straight record year.”
About Acura
Acura is the luxury vehicle brand name used by the Japanese car manufacturer Honda Motor Company in the US, Canada and Hong Kong since March 1986 to market luxury automobiles and near-luxury vehicles. The brand was introduced to Mexico in 2004 and to the Chinese market in 2006. It is also planned to extend Acura to the Japanese domestic market in 2008. With the Acura brand, Honda – maker of top of the line auto parts including the Acura catalytic converter, is credited with being the first to tap into a market for luxury Japanese cars outside Japan.
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